Digital service for showrooms
In the highly competitive automotive sector, digital signage technology can play a major role in the battle to help differentiate a brand and get the right message across to customers. Multiple franchises in different geographical locations demand a solution that is scalable and can be easily managed from head office or another central location. STiNO's iChannel offers precisely that, with an easy to use, cloud-based web content management system that will allow automotive businesses to create, manage and deploy all of their digital signage content.
Automotive companies can choose an edition based on their size, specific needs and application to get the most out of their digital technology investment. As iChannel is scalable it can be used for everything from a single screen at a dealership's welcome desk up to a nation-wide network with several thousands of screens. There are three cost-efficient editions available, from the iChannel Network Edition for smaller local networks 1-50 displays. iChannel Enterprise Edition is web-based for local or public cloud for 10-5,000 displays. For major applications, there is also the iChannel SAAS Operator Edition, a multi-tenant web-based CMS virtualised server image for operators who want to offer a unique cloud service to their customers, incorporated 25-10,000 displays.
Transporting a showroom into the digital era will bring connected customer interactions across all of the channels and touchpoints to offer a more holistic experience for the customers. Introducing iChannel is one of the simplest and most effective ways of upgrading the showroom experience. The network of screens and touchpoints can easily be managed using the web, tablet or smartphone. Screens can be connected on either local or public cloud services via STiNO's cloud platform or hosted on premises. Whether an automotive business wants to use interactive kiosks or non-interactive large format displays, any screen type can be managed and as the platform is agnostic, it supports a wide range of hardware brands.
The automotive industry has to evolve their sales and marketing strategies to reflect changing demographics and consumer expectations. Buying a vehicle is no longer just a straightforward sales transaction. Today's customer is looking for an end-to-end experience and to differentiate themselves in a crowded marketplace. automotive dealers need to shift their focus from the product to the customer journey. The iChannel platform is the ideal Content Management System for the automotive sector's digital signage applications. The web-based CMS supports Windows, Android-based players and all-in-one tablets and is available as either a cloud-based SaaS license or an on-premises license. The solution is simple to use and dealerships can use a host of content to promote their product and brand identity as it incorporates popular media supporting a range of content formats. iChannel offers the most cost-effective, easy to use, single solution for all automotive businesses to create, manage and deploy all of their digital signage content.
- Cost-effective - Automotive businesses can select edition based on the size of the company specific application to achieve a true
- Hardware Agnostic - Platform supports Samsun, LG, Toshiba, Phillips, Viewsonic and Asus SOC.
- Support - Simple integration for IPTV. Supports a wide range of content formats such as images, videos, audio, text RSS ticker, browser, HTML widget, multicast and PDF.