Inside the New London Experience Centre: A Showcase of Next-Generation AV Technology
The Ascentae London Experience Centre (LEC) has undergone a significant transformation in 2026, evolving into a dynamic, fully integrated showcase of modern workplace and collaboration technology. Designed to reflect real-world applications, every zone within the space now demonstrates how the latest AV innovations can enhance communication, productivity, and user experience across a variety of environments.
From seamless wireless collaboration to advanced camera tracking and immersive meeting experiences, the updated centre brings together best-in-class solutions from leading brands including MAXHUB, Huddly, Nureva, and more.
A Smarter Way to Collaborate
One of the most notable upgrades across the Experience Centre is the widespread implementation of MAXHUB’s wireless dongle technology. Installed across multiple zones, including the Welcome Hub, Evolution Hub, and Collaboration Zone, this solution enables instant wireless screen sharing and Bring Your Own Meeting (BYoM) functionality.
Users can simply plug in via USB-C or USB-A and take full control of the room’s camera, microphone, and speakers, eliminating the friction often associated with traditional meeting setups. This consistent user experience across spaces ensures that visitors can focus on collaboration rather than connectivity.
Welcome Hub: Simplicity Meets Performance
The Welcome Hub sets the tone for the entire centre. Featuring the MAXHUB V555T All-in-One display running a dedicated Microsoft Teams environment, this space is designed for quick, efficient meetings.
With integrated video conferencing and wireless presentation capabilities, it demonstrates how simple, streamlined technology can deliver high-quality collaboration without complexity—ideal for reception areas or small meeting rooms.
Evolution Hub: The Ultimate Demo Environment
At the heart of the Experience Centre lies the Evolution Hub, a flexible, high-performance space designed to showcase multiple technologies working together.
This zone features a powerful MAXHUB V8260 display alongside an advanced Microsoft Teams Room (MTR) setup, integrated via a ReThink matrix. What makes this space particularly compelling is its ability to switch between multiple camera and audio solutions, including:
- Huddly Crew multi-camera system
- Huddly C1 and RocWare all-in-one bars
- Nureva HDL310 audio system
This enables side-by-side demonstrations of different meeting room configurations, giving partners and end users a clear understanding of how each solution performs in real-world scenarios.
Collaboration Zone: Dual-Screen Productivity
The Collaboration Zone introduces a dual-screen setup using MAXHUB displays paired with a MAXHUB W70 all-in-one bar. Designed to replicate modern hybrid meeting environments, this space supports both wireless and wired content sharing, with intuitive on-screen prompts guiding users through the experience.
This setup is particularly effective for demonstrating how dual displays can enhance engagement, whether for content sharing, video conferencing, or collaborative workflows.
Meeting Rooms Reimagined: Blue & Green Rooms
Both the Blue Room and Green Room showcase how tailored AV solutions can suit different meeting needs.
- The Blue Room features a MAXHUB Teams-based all-in-one display for simple, dedicated Teams meetings.
- The Green Room offers greater flexibility with MAXHUB OS, allowing meetings across Teams, Zoom, and Google Meet, supported by a Huddly IQ camera for intelligent framing.
These spaces highlight how organisations can choose between standardised and flexible setups depending on their collaboration requirements.
Signature Rooms: Premium Collaboration Experiences
The Signature Rooms take things to the next level, showcasing high-end, immersive meeting environments.
Signature Room West
This space combines a stunning Jupiter 105” ultra-wide display with a Lenovo Microsoft Teams Room system, enhanced by the Huddly Crew multi-camera solution and Nureva audio. Wireless sharing is enabled via AirServer, creating a seamless and premium user experience.
Signature Room North
Currently focused on demonstrations of Nialli software, this space will evolve further in the next phase of updates, reinforcing the Experience Centre’s commitment to continuous innovation.
A Platform for Innovation
Beyond individual products, what makes the London Experience Centre truly powerful is how it brings technologies together into cohesive, real-world solutions.
From the Innovation Hub’s LED wall (with further updates planned) to integrated digital signage and collaborative software demonstrations, the space is designed not just to showcase products—but to inspire new ways of working.
Experience the Future of Work
The 2026 updates have transformed the London Experience Centre into a living, breathing demonstration of what the modern workplace can look like. Whether it’s simplifying meeting room technology, enabling flexible collaboration, or delivering immersive experiences, every element has been carefully curated to reflect the needs of today’s organisations.
For partners and customers alike, it’s more than a showroom, it’s a hands-on opportunity to explore, test, and experience the future of collaboration.
