Meet the team | Ascentae

Meet Our Team

Michael  Wilcox
Andrew George
John Vickerage
Martin Rees
Tarlock Rai
Simon Privett
Jon Knight
Alex Blackshaw

We are Ascentae

Ascentae is a distributor with a difference. We are trusted advisors to our reseller channel providing knowledge and expertise when it's needed and steadfast support throughout the entire sales process. We aim to inspire digital workplaces for all environments, offering solutions that anticipate the future needs of businesses and education providers. Whether you are an end user or a reseller, our ethos is to think ahead, to help you stay ahead. These are the people who do it for you, so meet our team...

Michael  Wilcox

Michael Wilcox Marketing Executive

Michael is responsible for overseeing all of the marketing activities within Ascentae. This includes developing the marketing strategy and creating, deploying and measuring marketing campaigns to support our reseller community. Michael successfully graduated from university this year with an honours degree in business and marketing. He is passionate about customers…

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Andrew George

Andrew George Finance & Logistics Manager

With 15 years' experience in various financial roles within technology distribution, as finance and logistics manager Andrew ensures the operational efficiency and establishes the financial strategy of the business. He believes Ascentae is at a very exciting time in its development. The company is achieving traction in its growth, bringing…

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John Vickerage

John Vickerage Channel Director

As channel director, John is responsible for helping our dealer partners grow their business and profitability through selling Ascentae solutions. A member of the board, he also has input into the strategic direction of the company. He has an impressive pedigree in the audio visual and video communications industry. With…

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Martin Rees

Martin Rees Internal Team Leader

As an Internal Team Leader, Martin works closely with our reseller channel, offering his support, guidance and expertise to help ensure customers get the right technology and solutions to transform their workspaces. He is adept at identifying opportunities for new products within resellers’ existing client bases and thrives on the…

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Tarlock Rai

Tarlock Rai Account Manager

As Ascentae’s Internal Account Manager, Tarlock is dedicated to building and maintaining client relationships across all markets to support the rapidly growing business. Tarlock has a deep understanding of the channel and its mechanics and brings an immense level of experience from his previous commercial roles. He is adept at…

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Simon Privett

Simon Privett Evoko & SMS Product Manager

As one of Ascentae’s outstanding product managers, Simon is responsible for the Evoko and Smart Media Solutions (SMS) brands. Simon’s proactive role sees him working closely with both channel resellers and their customers on all aspects of meeting room booking and management. He takes a holistic approach, recommending technological solutions…

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Alex Blackshaw

Alex Blackshaw Business Development Manager

Alex's main focus is to cultivate and maintain relationships, primarily within Ascentae’s AV channel. He came to Ascentae with a strong industry background, having worked in a variety of roles within the AV sector for more than 17 years. Alex has been involved in many technological firsts during his career,…

Read The Full Bio

Michael  Wilcox

Michael Wilcox Marketing Executive

Michael is responsible for overseeing all of the marketing activities within Ascentae. This includes developing the marketing strategy and creating, deploying and measuring marketing campaigns to support our reseller community. Michael successfully graduated from university this year with an honours degree in business and marketing. He is passionate about customers and excited to be in a role where he can be instrumental in helping organisations to transform the way they collaborate. He’s looking forward to spending lots of time with resellers and end users to better understand how we can help communicate the benefits of some of the exciting products we have in our portfolio now. When Michael’s not working, he likes to play football and golf and he enjoys an active social life with friends and family.

Andrew George

Andrew George Finance & Logistics Manager

With 15 years' experience in various financial roles within technology distribution, as finance and logistics manager Andrew ensures the operational efficiency and establishes the financial strategy of the business. He believes Ascentae is at a very exciting time in its development. The company is achieving traction in its growth, bringing to market disruptive and innovative technologies in a business that brings real value to its customers. Ascentae has a formidable senior management team coupled with a strong financial backing. Andrew's role is to support the business in applying its philosophy and values, and to enhance systems and processes that truly support the customer, vendor and employee relationships. This is a company that has a great opportunity to grow and develop and his ambition is to support the progression of the company with his commercial and financial experience.

John Vickerage

John Vickerage Channel Director

As channel director, John is responsible for helping our dealer partners grow their business and profitability through selling Ascentae solutions. A member of the board, he also has input into the strategic direction of the company. He has an impressive pedigree in the audio visual and video communications industry. With a history in value-added distribution, he latterly worked with the innovative manufacturer Huddly, before moving to Ascentae. John’s career has seen him spend time in sales and product management, as well as strategic business positions. His time at Huddly gave him valuable insight into the challenges of bringing innovative new products to market. He believes in working closely with dealers, helping them to bring new, profitable products and services to their clients.

Martin Rees

Martin Rees Internal Team Leader

As an Internal Team Leader, Martin works closely with our reseller channel, offering his support, guidance and expertise to help ensure customers get the right technology and solutions to transform their workspaces. He is adept at identifying opportunities for new products within resellers’ existing client bases and thrives on the challenge of nurturing new leads and crafting selling strategies. Martin has garnered a wealth of experience in the AV industry, throughout his career he has worked with both the reseller channel and end users at companies such as Steljes and Avocor. He has witnessed first-hand the immense value that technology can bring to the corporate and education sectors and played a key role in helping businesses to transition from interactive whiteboards to digital displays when the solutions emerged on to the market. Martin believes that all resellers can offer true differentiation by partnering with Ascentae, not only in terms of the products but also the wider package they can offer incorporating installation support and technical services. He is also champion of Ascentae’s deal registration policy, which will see customers reap the rewards for their commitment and loyalty. In his spare time Martin enjoys live music and comedy, as well as following his beloved Liverpool Football Club.

Tarlock Rai

Tarlock Rai Account Manager

As Ascentae’s Internal Account Manager, Tarlock is dedicated to building and maintaining client relationships across all markets to support the rapidly growing business. Tarlock has a deep understanding of the channel and its mechanics and brings an immense level of experience from his previous commercial roles. He is adept at monitoring technological trends and has a natural ability to interpret which solutions will truly make a difference to the environments’ of end users. Tarlock has more than a decade of sales and channel expertise, having worked across a range of sectors, from FMCG and computer gaming to business printers and toys. Throughout his career he has built a strong commercial awareness and has consistently over-achieved, surpassing sales targets and growth margins in every role. Tarlock joined Ascentae as he is passionate about the ‘game changing’ range of innovative products and solutions. He believes the cross-functional nature of technology can bring positive opportunities to resellers looking to widen their footprint with customers. Away from the office, Tarlock’s life is dominated by his love of music in all of its forms and he spends his spare time working as channel director for leading online electronic music streaming service Digitally Imported for the Drum & Bass Channel.

Simon Privett

Simon Privett Evoko & SMS Product Manager

As one of Ascentae’s outstanding product managers, Simon is responsible for the Evoko and Smart Media Solutions (SMS) brands. Simon’s proactive role sees him working closely with both channel resellers and their customers on all aspects of meeting room booking and management.  He takes a holistic approach, recommending technological solutions that will help organisations to modernise their meeting spaces and become an integral part of an efficiently managed workplace. Simon is passionate about innovation in the working environment and uses his specialist expertise to provide invaluable insight to channel partners. From project planning through to deployment, he offers his advanced technical and product knowledge to ensure a smooth experience for both partner and end user. Originally from a network infrastructure background, Simon has a great depth of experience working within the channel at both distribution and manufacturer level.   Away from the office, Simon is best described as ‘outdoorsy’ – often found mountain biking or playing golf in numerous hills and courses around Berkshire and Surrey. 

Jon Knight

Jon Knight Commercial Director, Co-Founder

Jon is responsible for overseeing all commercial elements within Ascentae, including setting the overall business strategy and defining the route to market. Jon co-founded Ascentae following two decades of experience working on 'both sides' of the industry and his in depth knowledge of the sector has helped to shape Ascentae's vision for the future. Working in distribution for six years and leading an AV reseller for 13 years has given Jon a great understanding of the pressures and challenges facing the channel. Jon's insight has brought huge opportunity and enabled him to identify significant gaps in the UK distribution market. Ascentae's role is to bridge those gaps and bring new and disruptive technology to end users together with a dedicated network of resellers. As passionate about products as he is his people. Jon is highly committed to ensuring customers have a fantastic experience through new technology and is equally dedicated to maintaining resellers' margins to help drive profitability and growth. Away from Ascentae, Jon is an enthusiastic father of two children, who keep him very busy when he's not working. On the rare occasions he has any spare time, Jon will be found playing golf or tennis or enjoying a good wine with friends.

Alex Blackshaw

Alex Blackshaw Business Development Manager

Alex's main focus is to cultivate and maintain relationships, primarily within Ascentae’s AV channel. He came to Ascentae with a strong industry background, having worked in a variety of roles within the AV sector for more than 17 years. Alex has been involved in many technological firsts during his career, and his expertise has been built from seeing new products and solutions evolve from their infancy through to becoming a mainstay in both corporate and domestic applications. Alex is one of Ascentae's evangelists who sees our core range of exclusive UK products as being another of these technologies that will, sooner rather than later, become part of everyday life. Working with key resellers who share that ideology, Alex has identified countless opportunities within Blue Chip companies who want true collaboration at the heart of their businesses.

Why not become a reseller?

We want to bring game-changing technologies to market that enable our resellers to establish customers for life. We recognise the challenge of winning and retaining business so we provide innovation, insight and solutions that offer a long-term return on investment.

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